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Initial Design Concepts

January 21, 2016

During the conceptual phase, we knew that we wanted something unique, simple and durable. The logo should be prominent and worn proudly to represent those that value their individuality. We also wanted to ensure that the case and straps are easily interchangeable to allow for customization.  

It all started with a sketch...  an idea that will ultimately connect to reality and an outward symbol of who we are.  




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